We are living in an era where loyalty is becoming extinct. Yes extinct, like the Amur Leopard, 
the South China Tiger, or the Ivory Billed Woodpecker
Loyalty extends pretty much in warped speed. This is reflected in the countless “Loyalty
Programs” retailers have created so that consumers will return to their
establishment – promising discounts.
Frequent flyer miles are competing with the growing websites where you
can search for the “best price”.
Let’s go deeper –
relationships too have suffered. Many
are focused on themselves and having their
needs met – without consideration of others family or friend. There is a sense of entitlement and an outbreak
of narcissism. Loyalty is actually
expected on that one-way street – “you be loyal to me” but “hey – nothing
personal” when it comes to reciprocation.
"I love you" and “we are family or "besties"– when it is convenient – in other words when it beneficial for me. Can I come with you to this event, may I
borrow some money, can you take me here, come support me or can you do me a
favor? When you say – can YOU……. The
slew of excuses start flooding in… I am tired, I can’t, something came up, I
don’t have any money, I have a plethora of anxieties…… But what is forgotten, is
SOCIAL MEDIA – when those same excuses become miracles and posted on FB, IG,
SC. LOL you are busted. You so lose your
credibility and trust.
Be honest, although
the person may not like it – it is still respected.
The truth is, people do what they WANT to do PERIOD.
Once you understand or except this fact – your stress and
disappointment will diminish. Whatever
you are giving you are receiving. You
make the choice and create the frequency.
Loyalty is a skill – actually a virtue. No one is perfect and we all make mistakes
but do not expect it if YOU don’t give it.
